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Projects :
Rebranding | Content | E-Marketing
Projects
Milton Lake Lodge:
Sales campain review resuting in engaging social media campaign for new owners
Freedom Coaching:
Re-branding, product development, image review, integrated communications strategy
The Speakmans in Hong Kong:
Local promotional campaign featuring "Upgrade your Life with The Speakmans"
Edible Arrangements:
Strategic launch strategy and media campaign including gift-forwarding promotion
Christina Noble Children's Foundation:
pro-bono media/marketing/event consulting for awareness & fundraising
AW Lake Spa Consulting Pte Ltd :
provide consulting services to generate B2B and consumer media exposure
The Reconnection : support local promoter to coordinate News Conference for Dr. Eric Pearl in Hong Kong
results :
180 media invites, materials in less than 3 days; secured 22 personal guests
in under 18 hours
Golf Hideaway
: provide consulting services to support launch of indoor driving range and
member club
Sacred World Journeys
: copywriting for website promoting international
personal growth adventure tours
results : delivered 12 pages of compelling and creative content within 14
days
www.sacredworldjourneys.com
Civic-Exchange :
facilitate discussion on regional air pollution at Public Health Health Forum
results : student from our break-out group credited with the quote of the day
www.cleanairnetwork.com
Sapphire International : provide
consulting services to support sales team for organic cotton manufacturer
Asia Digital
Marketing Association : launch advertising sales for
annual Asia-Pacific Digital Marketing Yearbook
results : set rates;
created member packages; generated USD48,000 sales in 4 weeks
www.asiadma.com
Euromoney
Yearbooks : launch advertising sales for annual
Asia-Pacific Capital Markets Handbook
results : started 1 May 2008 with 9 June 2008 deadline
for publication in August 2008 (postponed)
PC Image Consulting :
provide marketing advice and write copy for new website
results : completed 28 pages of content within 5 days
www.pcimage.com.hk
AsiaSpa Magazine :
contributing writer - feature articles for luxury lifestyle magazine
results : regularly contributor, introduced Tip
Tips series ie. "Top 10 Tips for Rapid Aging"
www.asiaspa.com
Event Clicks
: write copy for new website and sales materials; update
media contact database
results : "Kinzie... I love it!! its very
personal & straight from the heart" Aniza Acquavella,
EventClicks
www.eventclicks.com
Treasure Island Group :
source and set up email publishing system, train team, re-design website home
page
results : clean data list targeted for specific business units with new
template and introductory message
Oi Ling
Fine Chinese Antiques : manage marketing communications
strategy for business merger
results : "Brilliant." Phil
Smyth, Gallery Owner
www.oilingantiques.com
Art of Living : Promotion and publicity for H.H. Sri Sri Ravi Shankar
first visit to Hong Kong
results : Full page article in SCMP, 26 VIP
seminar guests
Hong Kong Polytechnic
University
(School of Design)
: MERECL Construction Project Manager
results : move-in to
new Cyberport offices on deadline and under budget
www.merecl.com
Effortless Prosperity
: Promotion, publicity and seminar for Bijan's first visit to Hong Kong
results :
100 seminar guests, full page SCMP article, Interviews/coverage with Sing Tao &
Apple Daily
HeliAds
: Sales/Marketing/PR launch for helicopter-towed banner
advertising (project sales HK$830,000)
results : Ming Pao with photo, SCMP with photo, Media
Magazine, TVB Money Magazine
www.heliads.com.hk
Tandberg
Television
: Edit technical media releases; attend
regional tradeshows; media relations
results : industry trade interviews, Singapore & Beijing
Cable Broadcasting Trade Shows
www.tandberg.com
Bid For A Bachelor
: Organizer 2004 charity auction
(raised HK$200,000)
results : ? hour program TVB Pearl Report, SCMP, HK standard
Kublais Kahn II
: Fundraising for German voyagers
retracing Marco Polo's journey
results : SCMP Sunday Post 2/3 page article (page 3) with
photo; CitySeen with photo
Neale
Donald Walsh
: Event organizer for personal growth seminar
in Hong Kong
results : SCMP full page article with photo; 60
participants for 2-day event
Success Resources Singapore
: HK support to organize,
program and market previews for UPW with Tony Robbins
results :
1,300 prospects database; 6 previews; 100 participants + 35
travel packages for 3-day Singapore event
The Conference Board
: Project Director, Asia Regional
Conferences www.conference-board.org
FutureStep (HK) Ltd / Korn Ferry
:
Candidate management
program (recruitment)
www.futurestep.com
ACNielsen
:
AdForum Production and marketing assistance
www.acnielsen.com
Penton Media Ltd
:
commission to write article for
trade journal
www.functionalingredientsmag.com
Internet World Asia
:
Seminar moderator
Creation Ltd
:
Develop and publish The Source
lifestyle magazine
Earthday
:
Public relations strategy and event
sponsorship support
SportsNetGlobal.com
:
Advertising & sponsorship revenue
strategy for internet start-up (sports network) |
