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Event Management Executive Recruitment Digital Technology Television Production Corporate Communications Database Management Recreation Leadership Life Balance/ Wellbeing |
Media Advertising Telecommunications Broadcasting Finance Education Logistics Food & Beverage |
Trade Publishing Internet Start-up Public Relations Outdoor Media Retail / FMCG Youth Leadership Professional Theatre Gifts & Premiums |
Health & Wellness Natural Products Fashion Jewelry Market Research Corporate Training Document Design Corporate Reports Social Media |
Skills & Experience
- Presentations : integrated communication strategies, socially responsible customer engagement
- Advisory : marketing communication & sales integration, promotions, relationship management
- Publishing :digital & paper newsletters, brochures, premiums, company materials, calendars
- Communications : inter-cultural messaging, simplified English, international interpretation
- Media : planning, advertising, public relations, media relations, news releases, distribution
- Sales : media sales, business development, client presentations, contract negotiations
- Projects : special events, conferences & seminars, fundraising, recreation leadership
- Writing/editing : corporate, brochures, business plans, proposals, feature articles
- Technology : electronic publishing, websites, automated mailing list management
- Training : integrated communications, managing technology; teambuilding
- Facilitation : workshops, focus groups, round tables, brainstorming
- Graphic design : marketing, promotional & corporate materials
Conference Credits
- Digital Marketing Conference 2008 (speaker)
- ACNielsen AdForum 2000; Internet World Asia 2000 (support/moderator)
- CASBAA: Conference; China TV Summit; Regional Advertising Seminars; Breakfast with Ted Turner 1999 (organizer)
Publicity
- Asia Wall Street Journal (quotation 17 May 2001)
- SCMP "Almost Famous" (feature April 2003)
- RTHK Radio (interview March 2005, March 2009)
Work Experience
Connections Unlimited (Hong Kong, since 2000)
Holistic Business Consultant
- Weekly newsletter since October 2001
- Private Hong Kong business consultancy
- Training for corporate communications efficiency
- Designing integrated zero-cost marketing programs
- Specialist in creative strategies for sustainable results
- Co-operative alliances providing comprehensive services
- Integrating electronic and traditional communication channels
- Cross-cultural expertise across private and public sector industries
- Contract publishing for efficient information delivery to niche markets
- Extensive international network of senior management and opinion leaders
- Publishing a natural guide for life in the fast lane in print and online since 2001
CASBAA
- Cable & Satellite Broadcasting Association of Asia
(Hong Kong - 1998)
Director of Membership & Committee Affairs
- Management support for annual CASBAA Convention
- Managed relationships with senior broadcast executives across Asia
- Supported annual convention design, development and sponsorship sales
- Negotiated sponsorship of CASBAA Directory with Kagan and Media Magazine
- Organized board meetings, committee meetings, regional exhibition participation
- Developed marketing materials, designed membership database, managed accounts
- Promoted membership to international television industry (US$20,000 new memberships)
- Members include Turner, BBC, Discovery, National Geographic, Star TV, PCCW, Disney, HBO, Sony
Projects
- Regional Advertising Seminars : Concept, design and execution (Hong Kong & Singapore)
- Annual Convention: conference design and production support (HK '97, Singapore '98)
- PCTA Annual Conference : customer relationship management (Cebu, Philippines)
- Breakfast with Ted Turner: Project Manager (Hong Kong)
- China Summit: Project Manager (Beijing)
Bang Productions Limited
(Hong Kong - 1997)
International Marketing Director
- Established relationships with international television program buyers and distributors
- Television ad barter sponsorship proposals for co-branding across Asia
- MIPTV (Cannes), MIPAsia (HK), FilmArt (HK) and MarCom Asia (HK)
- Developed and produced in-house marketing and packaging materials
- Project Manager for live satellite feed from China for Operation Smile fundraiser in New York City
- Achieved annual sales of US$221,000
Morgan & Banks Limited - acquired by Hudson (Hong Kong - 1996)
Executive Recruitment Consultant
- Established regional broadcasting division
- Business development, sales and placement
- Presentations to Senior Broadcasting Executives
- Q1 revenue US$35,000; increased to US$100,000 in Q4
Cornerstone Associates Limited - acquired by Kagan Media Asia (Hong Kong - 1995)
Advertising Sales and Marketing Director
- Design and strategy for Asia Cable & Satellite Directory
- Marketing materials and sales management systems and processes
- Advised on the development of Asia Cable & Satellite World magazine
- Managed and executed regional advertising sales : US$200,000
Pouvoirs de la Terre (Europe & Asia - 1994)
Sales and Marketing Manager
- Jewelry sourcing, product & package design & marketing
- Catalogue production and wholesale/retail sales in Asia and Europe
Jimmy's Kitchen Group Limited
(Hong Kong,
1993) : acquired by
Epicurean Group
Marketing Communications Director
- Set up the company's first internal marketing department
- Promotions, newsletter, fax service, surveys and special events
- Managed US$1.9 million budget including print and outdoor advertising
- Achieved year-on-year sales increase of 25% over 7 business units
- Re-designed and expanded database by 430% to 13,000 qualified records
- Opening party for Jimmy's Sports Bar & Grill at Hong Kong Stadium
Laykin Communications (Hong Kong - 1992)
Account Director
- PCCW (as Hongkong Telecom) - Retail PR and ISO9002 media release
- Levis Strauss (FE) Ltd - Retail PR and the company's first branded shop opening
Ontario Credit Union Mastercard (Toronto - 1992)
Collections Assistant
- Collections department communications admin support
- Set up collections database with automated reminder process
Hellmann Logistics (Toronto - 1991)
Marketing Manager
- Developed sales & marketing materials for sales team
- Design customer relationship management process
NGO
Communications
(Canada: 1984-1992)
Marketing & Fundraising
- Playwrights' Workshop Montreal - Marketing Director 1991
- Centaur Theatre Company (Montreal) - Fundraising Project Support 1991
- Saskatoon Fringe Theatre Festival - Inaugural Management Team 1990
- Keyano Theatre - Public Relations & Marketing (Fort McMurray, Alberta) 1988
- Fort McMurray Catholic Board of Education - Communications Director 1987
- Alberta Nutrition at Schools Program - School Program Director 1985
- Alberta Alcohol & Drug Abuse Commission - Materials development 1985
- Saskatchewan 4-H Youth Program - Regional Program Director 1984
Volunteer Activities
- Clean Air Network - 2011
- Christina Noble Children's Foundation - 2010
- Earthday Hong Kong - Steering Committee 2001 & 2003
- Cable & Satellite Broadcasting Association of Asia - Conference Committee 1995-98
- American Chamber of Commerce in Hong Kong - Communications Committee 1992
- International Association of Business Communicators - Membership Committee 1992
- Canadian Chamber of Commerce in Hong Kong - Entrepreneurs' Committee (Founding Member 1992)
Education
BSHEc (University of Saskatchewan: 1980-84)
- Self-financed university education through part time employment to cover tuition and living costs
- Consumer Science major (Resource Management, Economics, Business Law, Marketing, Design, Sciences)
General
- Visa Status : Hong Kong Permanent Resident
- Interests : traveling, entertaining, design, photography, community
- Natural energy healer : practicing healer supporting conscious lifestyle and life balance
- Volunteer : corporate and individual support of conservation, sustainability & natural lifestyle programs
- Farm worker, heavy equipment operator, driver, gardener, cook, housekeeper, seamstress and childcare provider