Professional Resume
Projects |
Experience |
Education |
Clients |
Print Resume
Introduction
A skilled communications executive, formerly regional director of sales and
marketing in Asia, I offer flexible contracts to clients looking for out-of-the-box solutions.
Together, we create synchronized strategies to maximize investment across
internal/external digital/traditional communications channels to build brand
awareness through clear messaging, innovative promotions and customer
engagement.
Accomplished English writer/editor in corporate, retail and lifestyle subjects Commercially aware and decisive self starter with high levels of energy and
enthusiasm Sociable and friendly with the ability to communicate and influence
across cultures at all levels Passionate about connecting personal wellness and social
responsibility with the health of our planet
Skills
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Advisory : marketing communication & sales integration, promotions, relationship management
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Publishing :digital & paper newsletters, brochures, premiums, company materials, calendars
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Communications : inter-cultural messaging, simplified English, international interpretation
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Media : planning, advertising, public relations, media relations, news releases,
distribution
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Sales :
media sales, business development, client presentations, contract negotiations
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Projects : special events, conferences & seminars, fundraising, recreation leadership
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Writing/editing : corporate, brochures, business plans, proposals, feature articles
Technology : electronic publishing, websites, automated mailing list management
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Training : integrated communications, managing technology; teambuilding
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Facilitation : workshops, focus groups, round tables, brainstorming
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Graphic design : marketing, promotional & corporate materials
Connections Unlimited : since 2000
Asia Broadcasting Industry : 1995-1999
Hong Kong Communications Projects: 1992-1994
Canadian
Work Experience
: 1984-1992
Areas of Experience
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Finance
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Logistics
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Education
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Fashion Jewelry
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Trade Publishing
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Internet Start-up
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Digital Technology
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Telecommunications
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Television Production
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Public Relations
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2000 to present : Hong Kong : clients
& projects
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Private Hong Kong
business consultancy
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Training for corporate communications efficiency
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Designing integrated zero-cost marketing programs
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Specialist in creative
strategies for sustainable results
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Co-operative alliances providing comprehensive services
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Integrating electronic and traditional communication channels
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Cross-cultural
expertise across private and public sector industries
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Contract publishing for efficient information delivery to niche markets
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Extensive international
network of senior management and opinion leaders ...
more
a natural guide for life in the fast lane
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Published
weekly since October 2001
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Self-published print, email and website
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Email
newsletter with 2000+ subscribers
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Integrated
natural life information website
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Hong Kong
natural life service directory
Publicity
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1999 : Hong Kong
Director of Membership & Committee Affairs
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Promoted membership to international television industry (US$20,000 new memberships)
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Organized
board meetings, committee meetings, regional exhibition participation
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Supported
annual convention design, development and sponsorship sales
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Developed marketing materials, designed membership database, managed accounts
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Relationships with senior
broadcast executives across Asia (Turner, BBC, Discovery, National Geographic, Star TV, PCCW,
Disney, HBO, Sony)
Projects
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Regional Advertising Seminars
: Program design and direction (Hong Kong & Singapore)
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PCTA Annual Conference
: customer relationship management (Cebu, Philippines)
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Annual Convention:
production support (Hong Kong '97, Singapore '98)
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Breakfast with Ted Turner:
Project Manager (Hong Kong)
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China Summit:
Project Manager (Beijing)
1998 : Hong
Kong
International Marketing Director
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Relationships with international television program buyers and distributors
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Television ad barter sponsorship proposals for co-branding across Asia
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MIPAsia'97 '98, MIPTV'98, FilmArt '98 and MarCom Asia '98
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Developed and produced in-house marketing and packaging materials
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Achieved annual sales of US$221,000
1997 : Hong Kong
Executive Search Consultant
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Asia regional broadcasting specialist
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business development, sales and placement
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Q1 revenue US$35,000; increased to US$100,000 in Q4
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1996 : Hong Kong
Advertising Sales and Marketing Director
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Developed concept and strategy for Asia Cable & Satellite Directory
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Marketing materials and sales management systems
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Advised on the development of Asia Cable & Satellite World magazine
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Coordinated regional advertising sales and distribution : US$200,000
1994-1996
: Europe & Asia
Sales and Marketing Manager
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Jewelry sourcing, product &
package design & marketing
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catalogue
production and wholesale/retail sales in Asia and Europe
1992-1994 : Hong Kong
Marketing Communications Director
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Established marketing communications department
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Promotions, newsletter, fax service, surveys and special events
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Managed US$1.9 million budget including print and outdoor advertising
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Achieved year-on-year sales increase of 25% over 7 business units
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Re-designed and expanded database by 430% to 13,000 qualified records
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Opening party for Jimmy's Sports Bar & Grill at Hong Kong Stadium
1992 : Hong Kong
Account Director
Ontario Credit Union
1992 : Toronto, Canada
Project Manager
1991 : Toronto, Canada
Sales Support
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Canadian NGO's :Non-Profit
Arts & Youth Organizations
1991 : Playwrights' Workshop Montreal
- Marketing Director
1991 : Centaur Theatre Montreal - Fundraising
Project Support
1990 : Saskatoon Fringe Theatre Festival
- Inaugural Management Team
1989 : 25th Street Theatre - Sponsorship, marketing &
public relations
1988 : Keyano Theatre - Public
relations & marketing (Fort McMurray, Alberta)
1987 : Fort McMurray Catholic Board
of Education - Communications Director
1986 : Saskatoon Exhibition -
Special Promotions Coordinator
1985 : Alberta Nutrition at Schools Program
- school Program Director
1985 : Alberta Alcohol & Drug Abuse Commission
- Materials development
1984 : Saskatchewan 4-H Youth Program
- Regional Program Director
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Clear The Air - Advisor
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Lantau Buffalo Association
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Women Business Owners Club
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EarthMatters 2007 : Advisory Committee
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Living Islands Movement - Steering Committee
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Women in Publishing
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SPIRIT of Hong Kong
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Earthday 2001 & 2003 Hong Kong - Steering Committee
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Cable & Satellite Broadcasting Association of Asia - Conference Committee
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American Chamber of Commerce in Hong Kong - Communications Committee
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International Association of Business Communicators - Membership
Committee
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Canadian Chamber of Commerce in Hong Kong - Entrepreneurs' Committee
(Founding Member)
1980-84 : University of Saskatchewan Bachelor of Science in Home Economics [ Consumer Studies ]
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Self-financed university education; generated
tuition and living expenses with part time employment during school terms
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1972-1980 : Farm hand, heavy equipment operator, driver, gardener, cook, housekeeper, seamstress and childcare provider
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Visa Status : Hong Kong Permanent Resident
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Interests : traveling, entertaining, design, photography, community projects
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Volunteer : active supporter of conservation, sustainability & natural lifestyle programs
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Qualified Natural Energy Healer : practitioner, coach & teacher supporting conscious living in an awakening world
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